The AI-First Shopify Plus Agency
Shopify subscriptions that turn one-time buyers into recurring revenue
We help brands build subscription models on Shopify and Shopify Plus that maximise customer loyalty and lifetime value — from provider selection through to a fully branded, self-service customer experience. Founded in India, serving brands globally with teams in the USA and Australia.
Get In TouchWe design and implement subscription solutions for fast-growing and enterprise brands on Shopify & Shopify Plus
We have breadth of experience working with subscriptions and understand the nuances this business model brings — recurring billing, churn management, and a customer relationship that continues long after the first order, rather than ending at checkout.
Get In TouchHow we build subscriptions
We leverage expertise in design, technical execution, and tried-and-tested subscription providers to deliver best-in-class subscriptions online. Every implementation considers not just the sign-up journey but the ongoing management experience, so subscribing stays a positive choice for your customers.
Subscriptions establish predictable, recurring revenue that supports planning and expansion, while giving one-time customers a low-friction path into a longer-term relationship with your brand — typically with a stronger lifetime value than non-subscribers.
Get In TouchShopify Subscription Strategy
Our subscription process
Three phases: first, a thorough analysis of your subscription requirements to formulate a model that fits your business and help choose a compatible provider. Second, high-fidelity UI/UX design for the customer-facing experience. Third, development, QA, and launch — with the subscription offering fully integrated into your store.
Get In TouchSubscription Technology
Subscription app integration
We integrate leading Shopify and Shopify Plus subscription apps, choosing the provider that matches your billing logic, retention tools, and reporting needs — and wiring it cleanly into your theme, checkout, and existing tech stack.
Explore IntegrationsCustom Subscription Design
Custom UI & branded customer portals
Installing a subscription app as-is means missing the chance for the experience to feel immersed in your brand. Our bespoke implementations use entirely custom UI and branded portals, including complex builds like build-a-box, built on the provider's APIs for a lean, fast, on-brand experience.
Explore Design ServicesRetention & Recurring Revenue
Retention strategy that compounds
Subscriptions establish predictable, recurring revenue and turn one-time customers into long-term ones. Small, well-timed incentives increase the chance a customer subscribes, and subscribers typically carry a higher lifetime value than one-off buyers — a compounding effect on revenue over time.
Explore CRO ServicesSubscription Management
Customer self-service & subscription management
A seamless sign-up journey is only half the job — the ongoing management experience matters just as much. We design portals for skipping, swapping, pausing, and cancelling that keep control with the customer, which reduces churn and support load on your team.
Get In TouchBeyond Launch
Growth after subscriptions go live
Launch is the start, not the finish. Ongoing support & maintenance keeps the subscription experience evolving, while CRO tests sign-up flows, pricing presentation, and portal design so retention keeps improving.
Explore SupportFAQs
Shopify Subscriptions
It depends on the product and buying behaviour. Replenishment subscriptions suit consumables customers reorder on a schedule; curated or build-a-box models suit brands selling variety and discovery; membership-style subscriptions suit access or perks rather than a fixed product. We start every project by analysing your requirements to formulate the model that actually fits, rather than defaulting to whatever an app ships out of the box.
A subscription app installed as-is gets you live fastest, but the experience often looks and feels separate from your store. A bespoke implementation keeps the subscription journey immersed in your brand and design at every step — including complex requirements like build-a-box — using the subscription provider's APIs for a leaner, faster, fully on-brand experience.
Yes — a self-service customer portal for skipping, swapping products, changing frequency, pausing, and cancelling is central to a good subscription experience. We design portals that feel like an extension of your store, not a generic third-party page, which reduces support volume and keeps customers subscribed for longer.
Retention comes from the full experience, not one feature — clear communication before renewal, easy skip and swap options instead of forcing a cancellation, and win-back flows for lapsed subscribers. We pair subscription builds with CRO so retention keeps improving after launch based on real customer behaviour, not assumptions.
Yes. Build-a-box and curated subscriptions are more complex than standard reorder subscriptions — customers select or receive rotating products, often with rules around inventory and substitutions. We have implemented this pattern for brands where discovery is as important to the offer as convenience.
Yes. We plan provider migrations to carry over active subscriptions, billing schedules, and payment methods with minimal disruption to subscribers, then rebuild the customer-facing experience on the new platform so it matches or improves on what customers had before.
A standard app-based subscription setup can launch in a few weeks. A bespoke implementation with custom UI, a branded portal, and complex logic like build-a-box typically runs longer, following our three-phase process: requirements analysis, design, then development, QA, and launch.
Shopify experts
Let's talk ecommerce, Shopify & Shopify Plus solutions.
We partner with ambitious brands to design, build, launch and grow on Shopify & Shopify Plus — combining clean development with AI-powered automation. One team, end to end. Talk to us about your project.
Get in touch