Full-Funnel Digital Marketing & Email Agency
The AI-First Shopify Plus Agency — retention marketing, paid media & SEO wired to your store engine.
The AI-First Shopify Plus Agency — founded in India, serving brands globally with teams in the USA and Australia. We design, execute, and optimize full-funnel digital marketing campaigns — from high-converting email & SMS automation to Meta/Google ads, SEO, CRO, and multi-touch attribution. Every channel wired to your store customer data to maximize lifetime value.
Book a free marketing auditEvery digital marketing channel — aligned to one north star metric: Customer Lifetime Value & Scalable ROAS.
Siloed marketing breaks customer journeys. When paid ads, email retention, SEO, and CRO operate independently, acquisition costs soar while repeat purchases stall. Vyom Co. connects your entire digital marketing ecosystem to your store’s real order and customer data. We build automated flows, high-ROAS ad campaigns, conversion-focused landing pages, and search strategies that compound revenue across the full funnel.
Talk to our growth strategy teamStrategy, creative production, technical delivery & attribution — in one dedicated partner.
We handle the complete digital marketing stack: lifecycle automation architecture, paid media management, copy & creative design, technical server-side tracking (GA4/CAPI), and monthly attribution reporting. Where technical enhancements are needed — lead capture popups, checkout upsells, custom landing pages, or store speed fixes — our Shopify developers and CRO team implement them directly on your theme.
Looking to align email retention with broader organic search or platform growth? Explore our Shopify SEO services, subscription growth strategy, or ongoing retainer services for continuous store optimization.
View all servicesAll Types of Digital Marketing & Retention Information
Explore our full suite of digital marketing disciplines, strategic deliverables, supported tech stacks, and revenue impact.
Email Marketing & Automated Retention Architecture
High-converting lifecycle automation, segmented campaigns, and ESP management that turn single orders into lifetime buyers.
Email marketing remains the highest-ROI channel in ecommerce. We design and execute retention strategies around customer lifecycle events — first order, replenishment cycles, category cross-sells, and churn prevention. Rather than generic blast newsletters, we build automated flows and data-driven campaigns triggered by native order and customer events.
Core Deliverables & Strategy:
- Core Flow Automation: Welcome Series, Abandoned Cart, Browse Abandonment, Back-in-Stock, Post-Purchase Nurture, Replenishment, Win-Back, VIP Tiers.
- Campaign Planning & Execution: Seasonal calendars, promotional drops, product releases, editorial newsletters, and VIP early access.
- List Growth & Signup Optimisation: High-converting multi-step popups, spin-to-win, interactive quiz capture, and custom modal design.
- Advanced Segmentation: RFM (Recency, Frequency, Monetary) clusters, purchase intent, category affinity, and predictive churn groups.
- Deliverability & Hygiene: IP warming, SPF/DKIM/DMARC protocol management, bounce cleaning, and inbox placement optimization.
SMS & Mobile Conversational Marketing
Direct-to-mobile messaging with high open rates, tailored quiet hours, and high-converting transactional triggers.
SMS works best when tightly integrated with email flows — not as an isolated blast channel. We orchestrate SMS for time-sensitive moments like cart recovery, flash sales, shipping updates, and VIP early access drops. All SMS campaigns adhere strictly to TCPA, CTIA, and GDPR compliance standards.
Core Deliverables & Strategy:
- Automated SMS Workflows: Cart abandonment texts, order status updates, delivery tracking, and subscriber re-engagement.
- Conversational Commerce: Two-way SMS support, keyword auto-responders, and interactive product recommendation bots.
- VIP Flash Sales & Exclusives: Time-limited SMS alerts with personalized short links and dynamic discount codes.
- Compliance & Opt-In Governance: Double opt-in setup, TCPA/GDPR compliance, quiet-hour rate limiting, and frequency capping.
Paid Search & Google Performance Max (PMax)
Capturing high-intent buyers with optimized Google Shopping feeds, search campaigns, and YouTube video ads.
When buyers search for your brand or products, Google Ads ensures you capture that demand profitably. We manage Google Performance Max (PMax), Search, Shopping feeds, and YouTube campaigns with strict Target ROAS and MER (Marketing Efficiency Ratio) controls.
Core Deliverables & Strategy:
- Performance Max (PMax) Optimisation: Custom asset groups, audience signals, product feed exclusion rules, and placement audits.
- High-Intent Keyword Search Campaigns: Brand protection campaigns, non-brand category acquisition, and competitor conquesting.
- Google Shopping Feed Optimisation: Custom title attributes, category mapping, GTIN/MPN enhancement, and feed management via Channable/DataFeedWatch.
- YouTube & Display Ads: Mid-funnel video discovery and retargeting ads across Google Partner Network.
Ecommerce SEO & Generative Engine Optimisation (GEO)
Dominating Google rankings and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
Modern SEO requires optimizing for both traditional search engines and AI search platforms. We optimize your store architecture, collection templates, product titles, schema markup, and authority link profiles so your brand appears when customers ask search engines or AI assistants for recommendations.
Core Deliverables & Strategy:
- Technical Ecommerce SEO: Fixing crawl traps, canonical issues, site speed, faceted navigation indexation, and Mobile-First health.
- Collection & Category Keyword Mapping: Keyword strategy tailored to buyer intent, product variants, and search volume.
- Generative Engine Optimisation (GEO): Structuring store data and brand references for ChatGPT, Claude, Perplexity, and Google AI Overviews.
- Authority Link Building & Digital PR: Digital PR campaigns, guest placements, brand mentions, and high-authority link acquisition.
Conversion Rate Optimisation (CRO) & Custom Landing Pages
Maximizing the percentage of traffic that converts into buyers through user research, A/B testing, and bespoke landing pages.
Traffic is useless without conversion. Our CRO team designs high-converting custom landing pages, optimizes checkout flows, builds cart drawer upsells, and runs rigorous A/B tests to systematically increase store Conversion Rate (CR) and Average Order Value (AOV).
Core Deliverables & Strategy:
- Custom Landing Page Development: Dedicated campaign landing pages built on Replo, PageFly, or native Liquid templates.
- A/B & Multivariate Testing: Testing page layouts, headlines, CTAs, product guarantees, and pricing displays via VWO/Kameleoon.
- AOV Expansion Tools: Cart drawer upsells, sticky add-to-cart, free shipping threshold progress bars, and bundle builders.
- UX & Heatmap Auditing: Hotjar/Microsoft Clarity session recording analysis, scroll map reviews, and checkout drop-off audits.
Influencer, Creator & User-Generated Content (UGC)
Leveraging authentic creator content, micro-influencer seeding, and affiliate networks to build trust and drive sales.
Consumers trust creators more than traditional ads. We run micro-influencer seeding programs, manage creator relationships, and produce high-converting User Generated Content (UGC) videos that serve as authentic ad creative for Meta, TikTok, and YouTube.
Core Deliverables & Strategy:
- Micro-Influencer Product Seeding: Gifting programs for targeted niche creators to build organic buzz and authentic reviews.
- UGC Ad Content Production: Scripting, sourcing, and editing high-converting UGC video ads for TikTok, Instagram Reels, and Shorts.
- Affiliate Network Setup: Launching and managing affiliate programs on Impact, ShareASale, or Refersion with custom commission structures.
- Creator Usage Rights Management: Securing perpetual usage rights for creator imagery and video across paid ad channels.
AI Marketing Automation & Predictive Personalization
Leveraging artificial intelligence to predict customer behavior, dynamic product recommendations, and hyper-personalized copy.
We integrate cutting-edge AI tools to personalize customer journeys at scale. From AI-generated dynamic product recommendations and predictive churn warnings to automated copy variation testing, we make your marketing stack smarter and faster.
Core Deliverables & Strategy:
- Predictive Customer Analytics: Machine learning models for predicted lifetime value, next purchase date, and churn risk.
- Dynamic Product Recommendation Engines: AI-driven product recommendations inside emails, SMS, and landing pages.
- Automated Creative & Copy Generation: AI-powered email copy variation, ad copy generation, and subject line optimization.
- Smart Automated Triggers: Intent-based popups and personalized discount offers triggered by AI behavior analysis.
Omnichannel Analytics, Attribution & Data Stack
First-party data capture, server-side tracking, and multi-touch attribution dashboards that bring total clarity to marketing spend.
In a post-iOS14 world, accurate data is essential. We build robust first-party data capture frameworks, implement server-side tracking (GA4, CAPI), and set up multi-touch attribution platforms like Triple Whale and Northbeam so you know exactly which dollar drives profit.
Core Deliverables & Strategy:
- Server-Side Tracking (CAPI & GA4): Elevar or Stape integration for accurate tracking bypass of ad blockers and browser restrictions.
- Multi-Touch Attribution Dashboards: Setting up Triple Whale, Northbeam, or custom BI dashboards tied to store net revenue.
- First-Party Data Strategy: Zero-party quiz data capture, customer preference center setup, and CDP synchronization.
- MER & Blended CAC Reporting: Executive reporting dashboards showing Blended ROAS, Marketing Efficiency Ratio (MER), and Cohort LTV.
Our 5-Step Digital Marketing Execution Methodology
Comprehensive Marketing & Data Audit
We audit your current ESP flows, ad accounts, pixel setup, conversion funnel, and SEO position to pinpoint lost revenue and quick wins.
Data Infrastructure & Retention Foundation
We connect server-side tracking (CAPI, GA4), fix email deliverability, and deploy high-converting automated email/SMS retention flows.
Multi-Channel Acquisition Scaling
We launch performance ads across Meta, Google PMax, and TikTok alongside SEO optimization and UGC creator seeding.
Funnel CRO & High-Converting Landing Pages
We build custom landing pages and run A/B conversion tests on cart, checkout, and product pages to raise AOV and conversion rate.
Cohort Analytics & LTV Maximization
We analyze cohort repeat rates, refine dynamic segments, scale winning channels, and deliver monthly executive reporting tied to net profit.
Supported Platforms & Integrations
We connect and manage your full marketing stack so data flows seamlessly from first click to repeat purchase.
Retention & Email/SMS
Paid Media & Ads
Analytics & Attribution
CRO & Funnel Building
Loyalty & Subscriptions
FAQs
Digital & Email Marketing FAQs
Everything you need to know about our digital marketing services, email retention flows, ad management, pricing, and execution with Vyom Co.
Vyom Co. is a full-service digital marketing and retention agency. We manage Email Marketing & Retention, SMS Marketing, Meta Ads (Facebook & Instagram), Google Ads & PMax, Ecommerce SEO & AI Search (GEO), Conversion Rate Optimisation (CRO), Influencer & UGC Creator Marketing, Organic Social Media, AI Marketing Automation, and Attribution Analytics. Strategy, creative design, technical setup, and execution are handled by our in-house team.
While Shopify and Shopify Plus are our primary focus, our full-funnel digital marketing strategies apply across major ecommerce platforms including WooCommerce, BigCommerce, Magento/Adobe Commerce, and custom headless builds. Deep integration with store customer and order data ensures our campaigns deliver maximum ROI regardless of your tech stack.
Paid ads (Meta, Google, TikTok) acquire new visitors and customers, while email and SMS retention marketing ensure those visitors convert and return to buy again. Without automated retention flows, acquisition costs continue to rise. Combining paid media with automated email/SMS flows maximizes overall Customer Lifetime Value (LTV) and lowers your Blended Customer Acquisition Cost (CAC).
We work with Klaviyo, Mailchimp, Omnisend, Dotdigital, ActiveCampaign, and Braze. For SMS, we manage Postscript, Attentive, and Klaviyo SMS. If you are using an existing ESP or need a platform migration, our technical team handles setup, data migration, dynamic template design, and flow configuration end to end.
Core email and SMS automated flows (Abandoned Cart, Welcome Series) typically start generating revenue within 7–14 days of launch once tracking is active. Paid ad campaigns and CRO tests yield immediate data and sales within weeks, while SEO and brand organic growth compound over 3–6 months. We establish clear baseline metrics upfront and provide monthly revenue attribution reports.
Yes. Our agency provides end-to-end creative production including email design, ad copy writing, video ad editing, custom pop-up designs, and landing page wireframes. You do not need to hire separate copywriters or graphic designers — strategic direction and creative execution sit under one roof.
We set up server-side tracking (GA4, Meta CAPI, Elevar) and multi-touch attribution tools (Triple Whale, Northbeam) to track First-Party data accurately. Monthly reports break down revenue by channel, Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), Flow Revenue %, and Cohort LTV so you see net commercial impact rather than vanity metrics.
We offer project-based builds (ESP migration, flow architecture setups, CRO landing pages, marketing audits) and monthly growth retainers for ongoing campaign execution, paid ad management, and optimization. Book a discovery consultation and we will provide a custom proposal tailored to your store size, channels, and revenue targets.
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We partner with ambitious brands to design, build, launch and grow on Shopify & Shopify Plus — combining clean development with AI-powered automation. One team, end to end. Talk to us about your project.
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Organic Social Media Strategy & Brand Community
Building brand equity, community loyalty, and viral short-form video content across Instagram, TikTok, and YouTube.
Organic social media creates brand affinity and turns casual buyers into passionate advocates. We craft content strategies, produce short-form video content, manage brand positioning, and build active digital communities around your ecommerce store.
Core Deliverables & Strategy: