Ecommerce SEO Agency
The AI-First Shopify Plus Agency — organic search that compounds for Shopify brands.
The AI-First Shopify Plus Agency — founded in India, serving brands globally with teams in the USA and Australia. We grow organic traffic, rankings, and revenue for Shopify and Shopify Plus stores — technical SEO, collection and product optimisation, content, and digital PR. When fixes need to ship on your theme, our developers are in the same team.
Book a free consultationEcommerce SEO for Shopify — strategy and implementation in one team.
Vyom Co. is founded in India, serving brands globally with teams in the USA and Australia. Most brands know they should invest in SEO; fewer have the Shopify-specific resource to do it properly. Generalist agencies lack platform knowledge. Dev shops treat search as an afterthought. We combine both — technical SEO, content, and digital PR for DTC and retail brands on Shopify and Shopify Plus.
Book a free consultationRankings tied to revenue, not vanity keywords.
We map search demand to your collections and products, fix the technical blockers Shopify stores hit at scale, and build content and authority around the categories that drive sales. Every recommendation is prioritised by commercial impact — and implemented by people who understand Liquid, Markets, and theme architecture.
Need schema, speed work, or theme changes as part of SEO? Our Shopify developers and ecommerce team work alongside search so nothing sits in a backlog waiting for another agency. Many clients pair SEO with support retainers for continuous optimisation after the initial programme.
Shopify SEO servicesHow we work
A four-step process built around revenue
Every engagement follows the same structure: diagnose what is blocking growth, plan work by commercial impact, implement on your Shopify store, then measure and iterate. No vanity metrics — priorities tied to the pages and keywords that drive sales.
Uncover blockers
We crawl your store, review indexation and site architecture, map keywords to collections and products, and benchmark competitors. You get a clear picture of what is broken, what is missing, and where the biggest revenue opportunities sit — before any work starts.
Rank opportunities
We build a prioritised roadmap: technical fixes, on-page updates, content gaps, and link targets — each scored by revenue impact and effort. Your budget goes to the work that moves commercial keywords and category pages first, not busywork on low-value URLs.
Build on Shopify
SEO and development sit in the same team. We ship schema, speed fixes, collection copy, product updates, and theme changes on your store — not a list of recommendations for another vendor to interpret six weeks later.
Measure & grow
Monthly reporting covers traffic, rankings, conversions, and revenue from organic — plus technical health checks. What we learn feeds the next sprint, so organic performance compounds instead of resetting every quarter.
What we optimise
Full-funnel ecommerce SEO for Shopify
Technical SEO
Crawl efficiency, indexation, Core Web Vitals, schema, and site architecture — the foundations search engines need to discover and rank a Shopify catalogue without wasting crawl budget on filters, duplicates, or thin URLs.
Collection & Category Pages
Collection pages are where commercial intent lives. We optimise headings, copy, internal links, filter behaviour, and URL structure so category searches land on pages that convert — not orphaned templates Google will not rank.
Product Page SEO
Titles, meta data, unique descriptions, image alt text, product schema, and internal linking — so each SKU is clear to Google and distinct from variants, duplicates, and competitor listings in the same category.
Content Strategy
Topic clusters, editorial calendars, and production — articles, guides, and landing pages mapped to search intent and your product categories, not generic blog filler disconnected from what you sell.
Digital PR & Link Building
Editorial links from relevant publications and data-led PR that build domain authority — targeted at the categories and commercial pages where backlinks actually move rankings, not vanity mention counts.
International & Multi-Market SEO
Hreflang, market-specific keyword research, localised copy, and Shopify Markets structure — so you rank where you sell, not just in your home market with duplicated English pages.
Technical SEO
Fix the crawl, indexation, and speed issues that stop Google from ranking your catalogue — before you invest in content or links on a broken foundation.
- Core Web Vitals and theme performance
- Product and collection schema markup
- Crawl budget and indexation control
- URL architecture and canonical rules
- Sitemaps, robots.txt, and redirect hygiene
Is ecommerce SEO right for you?
It is a strong fit when paid CAC keeps rising and you want a channel you own. We work with Shopify and Shopify Plus brands that have a real catalogue, sell across at least one established market, and can commit to technical fixes, content, and ongoing optimisation over a 3–6 month horizon — not a two-week sprint.
Typical clients are founders and marketing leads who know SEO matters but lack in-house Shopify expertise, or teams that have been burned by generalist agencies recommending changes that cannot be implemented on Liquid themes or Shopify Markets.
Book a free consultationYou want compounding organic revenue
You treat search as a revenue line, not a rankings scorecard. You want reporting tied to traffic, conversions, and sales — with a team that can strategise and ship schema, theme updates, and content on your store without a separate dev agency in the middle.
We are probably not the right fit if you need page-one tomorrow, you are not on Shopify, or you only want a PDF audit with no plan to implement. If you want organic search to become a reliable part of your channel mix — with honest priorities and developers in the same team — that is where Vyom Co. focuses.
Platform focus
We only do Shopify — on purpose
Most ecommerce SEO agencies split attention across Magento, WooCommerce, BigCommerce, and WordPress. Each platform handles URLs, canonicals, pagination, speed, and templates differently. Advice that works on one stack often breaks on another.
We chose depth over breadth. Our team lives in Shopify and Shopify Plus — Liquid, Markets, app conflicts, collection hierarchies, variant duplication, and theme-level structured data. That means less time explaining platform limits and more time moving the pages that actually sell.
Shopify vs Magento & Adobe Commerce
Magento teams spend months on infrastructure before SEO work starts. On Shopify, we go straight to crawl efficiency, collection structure, and the pages that drive revenue.
Shopify vs WooCommerce & WordPress
Plugin stacks on WooCommerce often create speed and indexation problems. Shopify’s managed platform gives us a cleaner baseline — fewer blockers, more time on strategy and content.
Shopify vs BigCommerce & Wix
Lighter builders cap what you can do at scale. Shopify Plus gives us the theme control, app ecosystem, and international tooling serious ecommerce SEO programmes need.
The basics
What is ecommerce SEO?
Ecommerce SEO is how you get found in organic search when people search for what you sell — from technical health and site speed through to collection copy, product pages, and the links that build authority. The point is not traffic for its own sake. It is qualified visitors who convert, without paying for every click.
Paid ads stop the moment you pause budget. Organic search can compound: a well-built collection page can keep driving revenue for months or years with maintenance. That is why brands treat SEO as an asset — owned visibility that lowers acquisition cost as it matures.
How SEO fits with content and paid
Content, PPC, and SEO are not either/or. Strong programmes use content to capture research-stage demand and build topical authority around your categories. PPC covers immediate commercial terms while SEO and content compound. The best Shopify brands run both with clear roles — paid for speed, organic for long-term margin.
Why ecommerce needs specialists
Online stores face problems brochure sites do not: thousands of SKUs, seasonal inventory, faceted navigation, variant URLs, and the tension between CRO and crawl efficiency. Generic SEO playbooks ignore pagination rules, thin collection pages, and how your theme outputs schema. Platform specialists prioritise by revenue impact and only recommend what your stack can actually ship.
Who it works for
DTC brands establishing category presence, retailers reducing paid dependency, and B2B ecommerce stores targeting commercial search terms buyers use before purchase. Catalogue size changes the playbook, not the fundamentals: technical foundations, strategic content, quality links, and relentless focus on the terms your customers search. Vyom Co. is founded in India, serving brands globally with teams in the USA and Australia. For Shopify-specific detail, see our Shopify SEO agency page.
Reporting
How we measure success
We agree KPIs at kickoff and report against them every month. You always know what we did, why we did it, and how it affected traffic, rankings, and revenue — not just that keyword X moved two places.
Monthly performance reports
Traffic, rankings, indexation, conversions, and revenue from organic — plus what we shipped, what moved, and what is queued next. Plain language, no dashboard theatre.
KPIs you actually care about
Organic revenue, conversion rate from search, AOV, category visibility, and share of voice vs competitors. Benchmarks are set against your goals, not agency averages.
Direct access to your team
Regular check-ins, a shared project space, and the specialists doing the work — not account managers reading from a script. We work as an extension of your in-house team.
Audits that lead somewhere
Every engagement opens with technical health, content gaps, backlink profile, and competitor benchmarking — then a prioritised roadmap ranked by commercial impact, not audit length.
FAQs
Common questions
Scope, timelines, pricing, and how Vyom Co. runs ecommerce SEO on Shopify — answered directly.
An ecommerce SEO agency grows qualified traffic and revenue from organic search for online stores — not brochure sites. That means technical health, collection and product optimisation, content around your categories, link building, and reporting tied to sales. At Vyom Co. we only work on Shopify, so every recommendation accounts for how your platform handles URLs, variants, apps, and themes — and our developers ship the fixes.
Quick wins — indexation fixes, on-page updates, internal linking — often show signals in 4–8 weeks. Competitive category rankings and meaningful revenue lift typically need 3–6 months of consistent work: content, authority, and iterative optimisation. SEO compounds; it is not a switch. We baseline your store at kickoff and report every month so progress is visible from sprint one.
It varies by scope: SKU count, markets, competition, content volume, and whether you need implementation on your theme. We offer standalone audits, focused sprints (technical, migration, or content), and monthly retainers. No off-the-shelf packages — book a consultation and we will propose something scoped to your catalogue and goals.
Depth beats breadth. Magento, WooCommerce, and BigCommerce each handle URLs, canonicals, pagination, and templates differently — advice for one stack often breaks on another. We chose Shopify because our design, development, and SEO teams all live in the platform: Liquid, Markets, app conflicts, collection hierarchies, and variant duplication. You get fewer excuses and faster shipping.
Yes. Online stores face problems brochure sites never do: thousands of SKUs, seasonal inventory, faceted navigation, variant URLs, thin collection pages, and the tension between CRO and crawl efficiency. Ecommerce SEO prioritises by revenue impact — which categories and products to push, which URLs to consolidate, and how to grow visibility without creating duplicate or low-value pages Google will ignore.
Yes. Vyom Co. is founded in India, serving brands globally with teams in the USA and Australia. We run ecommerce SEO for Shopify brands selling into the USA, Australia, Europe, and beyond — including market-specific keyword research, hreflang and Shopify Markets setup, and localised content where multi-region stores need it.
Yes. Keyword research, topic clusters, editorial calendars, and production are part of our programmes — blog articles, buying guides, collection copy, product descriptions, and landing pages. Content is mapped to search intent and your categories, not churned out as filler. Every piece should support rankings and conversions, or we do not publish it.
Absolutely. Audits cover technical health, on-page gaps, content opportunities, backlink profile, and competitor benchmarks — delivered as a prioritised action plan you can run with us or in-house. Audits are a common entry point before a retainer, or alongside a Shopify migration when organic visibility is at risk.
Search is splitting: traditional results and AI-assisted answers in tools like ChatGPT and Google AI Overviews. Strong structured data, clear entity signals, and authoritative category content help on both. We bake that into ecommerce SEO programmes; for dedicated AI visibility work, see AI SEO & GEO and our Shopify SEO page.
Get in touch with your store URL, primary markets, and what is not working — flat organic traffic, weak category rankings, migration coming up, or technical debt from a previous agency. We run a short discovery call, give an honest view on priorities, and follow up with a scoped plan. No generic pitch deck.
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